Los Angeles Unveils 2028 Dynamic Olympic Logo

Stephen Parisi

The L.A. 2028 logo was created for the “digital” age, with the help of athletes and creative professionals to create this unique shifting emblem.

2028 may seem like a lifetime away, but the City of Angels Olympic and Paralympic committee unveiled the official Los Angeles 2028 Olympic Games logo a dynamic, constantly morphing emblem that seeks to reflect the creativity and diversity of Los Angeles.
Unlike Olympic logos of the past, the L.A. symbol is ever-shifting. It consists of four key elements, the letters “L” and “A” for Los Angeles, the numerals 28, representing the year of the games, and the rings of course. While the “L” and 28 remain constant, the "A "changes throughout, representing the personalities and styles of various Los Angeles-based athletes and creatorsincluding: Olympics medalists figure skater Adam Rippon, snowboarder Kim, track and field pro Felix and gymnast Gabby Douglas; Paralympian Scout Bassett; Olympic hopeful boxer Chantel Navarro; Grammy-winning musician Eilish; YouTube star and late-night host Lilly Singh; artist Harrington; graffiti talent Bojórquez; and actor and producer Reese Witherspoon. via AdAge

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